They're calling it PUMA for Personal Urban Mobility and Accessibility. For one, it's really cool. It has two wheels (plus four more little training wheels on the prototype) like a Segway but has seats like a car. In fact, two little seats. Secondly, it will use energy as efficiently as a car that gets 200 miles per gallon. Fantastic. They make a few good points about the demand for this vehicle probably coming from outside of the US where bicycles are currently a primary method of transportation.
Although I do understand that an electric vehicle is clean energy and if it replaced normal vehicles it would remove some congestion from big cities where cars are the primary mode of transportation, I don't get how this would really benefit cities where everyone bikes.
You can fit more bikers in an area than PUMAers and biking is clearly a very clean energy. So, at the moment it seems that the target market of their product wouldn't receive the primary benefit of this vehicle. Regardless, it's a Segway so I think it's totally cool. I drive two miles to and from work each day so a super lightweight vehicle that I could plug in at night that had 35 miles of range during the day would be more than I need.
Thank goodness I can take back roads (two lane roads) to work. This thing would become a pancake in an instant on I-40.